Handbook on Electronic Commerce

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Handbook on Electronic Commerce

Shaw

Rok vydania: 2000

Vydavateľ: Springer

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O knihe:

The world is undergoing a revolution to a digital economy, with pronounced implications for corporate strategy, marketing, operations, information systems, customer services, global supply-chain management, and product distribution. This handbook examines the aspects of electronic commerce, including electronic storefront, on-line business, consumer interface, business-to-business networking, digital payment, legal issues, information product development, and electronic business models.Indispensable for academics, students and professionals who are interested in Electronic Commerce and Internet Business.

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Podrobnosti o titule (výrobné údaje):

Vydavateľstvo: Springer

Rok vydania: 2000

Vydanie: 1st ed. 19

ISBN: 978-3-540-67344-6

(9783540673446)

Väzba: mäkká